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My work at Sport Chek
Merchandising Analysis
Merchandising Analysis
Sport Chek 2022
Analysis
Let's analyze these two mannequins I styled (that my supervisor loved by the way).
The navy Puma sweatpants and dress are made with the same fabric tying the two outfits together.
Left outfit is made for a younger demographic while the right outfit is made to serve an older one.
Key Idea:
Customers need to visualize themselves wearing the outfit